Inside Panels:
Analysis of feedback:
Overall, the feedback that my group and I received for my magazine advertisement is very encouraging, as most people had nothing but positive things to say. Out of the total number of people that gave us their feedback, quite a few people commented on the colour scheme and the font, saying that it was ‘good’, ‘effective’ and ‘recognisable’. This was really helpful because it proved that we had chosen the right font and colour scheme, as when conducting my research I found that bands like Oasis and The Enemy tend to use the same font over and over again on their media products so that they can create an easily recognisable brand image. Thus, by our potential target audience confirming that the font we had chosen was unique and recognisable it meant that we had succeeded in creating a brand identity for our band.
On the other hand, however, some people mentioned the fact that the ‘Q’ on the right hand side star rating was not quite centred. This constructive criticism was particularly good because it gave me something to change and improve upon when it came to me creating the second draft of our magazine advertisement.
This template is very similar to the plan that I came up with, as I stuck to the colour motif that we had chosen (blue, white and black) because it helps to create a connection between all three of the media products that my group and I are producing - the magazine advert, digipak and music video. I also included the reviews from prominent Indie magazines as these reviews would help to sell the album due to the fact that they are from well trusted sources. The shift towards new media technology, such as programmes like iTunes, has also been included, because it reflects our target audience's needs and desires as they largely download their music online rather than going out an buying a hard copy. Thus, by including the information about it being sold online we are trying to encourage people to download it online, via iTunes, as well as advertising the digipak, so that whatever our audience's preference they know that they can get our album in either format.As a group we then went through all of the pictures that we had taken on the photoshoot and picked the photograph that we wanted to appear on both the magazine advert and the front flap of the digipak. However, in the image that we all thought was best one of the band members, Laurence, was pulling a funny face, so we decided to cut him out of the image and then place another picture of him into our favourite photograph.
How I turned the pictures above into our magazine advert and digipak front cover:
After copying and pasting Laurence from one photograph to another, in Adobe Photoshop, I also boosted the colours in the image on iPhoto in order to make the photograph as eye catching as possible. Then, I cropped the image so that you couldn't see the trees on either side of the photograph and used the gradient tool on Photoshop to make the sky more blue. After this, I also used a tool called 'Content-Aware' on Photoshop to remove the lamp post above Laurence's head (the male on the left hand side) and remove the houses behind Anthony and Erick (the two males on the right) so that there would be absolutely no possible distractions when our target audience were looking at the magazine advert. I then carefully arranged the text that carried all the information neccessary, making sure that the colours I used went with colour motifs used in our music video (black, grey, white and blue) so as to create continuity between all of the media products my group and I have created. Lastly, after this I had to copy and paste the top of the image over and over again, as the orginal image was too short to fit into an A4 page in a magazine.
This location was chosen by Arfa because of the metal railings along the side, as many bands, such as The Kooks, have taken photographs near or beside metal railings, so it has become kind of conventional to the Indie genre to take pictures in ‘urban’ areas. However, as a group we felt that the block of flats, cars and bicycles were distracting and took away from the full effect of the metal railings, so ultimately we decided against this location.
The Kooks walking by a metal railing
Location #2: 
Leon, on the other hand, went to take photographs of locations from outside of our school. He went to the park and took some photographs locations within the park that he felt were conventional to the Indie genre.
Location #3:
These photographs were taken in different areas in the park. As a group we decided that, based upon these photographs, it would be a good idea to make this park our location for the photo shoot. This was largely because we felt that these locations highlighted the fact that our band was cool, fun and quirkly, as well as showing that they enjoy hanging out together. By going with the theme 'a day out in the park' it meant that we could invite our target audience into the world of the band, and the sorts of things that they do together when they aren't making music.
When conducting my research into Indie digipaks/album covers I found that some album covers, like The Kook's album artwork for 'Inside In Inside Out' deliberately invite their potential target audience the world of the band, because they took the image of the band from the drummer's perspective. This, then, gave their album a much more personal undertone, which would be appealing to their target audience. Therefore, the theme of our photo shoot and the location would, we believe, be conventional to the Indie genre and appealing to our potential target audience.
