In order to create a link between the music video, the magazine advert and the digipak we decided to create a colour motif between all three products - the colours that we chose were blue, black, grey and white. Thus, we asked the actors that we were using to play our band to wear these four colours for the photo shoot and wear clothing that was similar, but not the same, as what they wore when we were filming the music video.
Unlike if we were producing a music video for a real record label or band, we do not have a budget and we could therefore not afford to buy costumes for all of our actors. So instead Arfa sent out a mass email, via Facebook, in order to give our actors some idea of the clothes that we wanted them to wear:
However, some of our actors were a bit unsure of what she meant so she then clarified our costume choices further:
Below is a mood board, that I created, of the kind of look we were going for:
This conventional Indie type of clothing would be very appealing to our target audience, as it is reminiscent of the types of clothes that they would wear, or that their friends would wear. Moreover, it shows that our band, like our target audience, are just ordinary people that are fashion conscious and are proud to show that they are part of the Indie fashion subculture. It also creates a positive band image that would be attractive to our target audience, as the clothing above has connotations of fun, cool, effortless style and therefore, highlights that they are not a manufactured band that have been put together and over styled.
However, we understood that due to the cold weather conditions it would be unlikely that we would be able to get many shots of the band without their coats on, as it was simply too cold outside. So instead, we decided that we would take most of the photographs with their jackets/coats on and then ask them to take off their coats for about five minutes to try and get some shots of them wearing their v-neck tops etc.
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