Tuesday, 7 December 2010

Finished Music Video...

Anthony and I finished editing the music video and uploaded it onto YouTube. The final version is embedded below:

Feedback from YouTube:





Feedback from Facebook:



























































Analysis of Feedback:

Overall, the feedback that my group and I have received from, the social networking website, Facebook has been immensely positive, as we have consistently been given at least 8/10 for our music video. By using Facebook as a way to get feedback it was easy to make sure that we were getting feedback from the right audience demographic, as we could check to see if the people that were giving us feedback we of the right age group etc. However, as all of the people that my group and I have on our individual Facebook pages are people that we know and are friends with some of the feedback that we received could be classed as bias. This is why we also uploaded our music video onto YouTube, as via YouTube we could reach a world wide audience and get feedback from people that we don't know and that would, hopefully, not be classed as biased.

In terms of the actual feedback that we received I think that my group and I achieved what we wanted to. Quite a few people commented that it looked 'professional', both class members and people that gave us feedback online, which is ultimately, what we wanted to achieve, as it suggests that we followed the codes and conventions successfully enough for people to think that our A2 production looked like a 'professional' music video. This is also reinforced by the fact that all of the people that we asked successfully identified that it was indeed an Indie music video.

One person commented on the fact the shot at the end of Anthony picking up the scarf was a bit confusing, but despite this they successfully assumed that it was the lead singer. When Anthony and I were editing we were a bit unsure about the clarity of who it was that picked up the scarf and gave it to her but we wanted to create an enigma so that our target audience would have a reason to watch our video again and again.

We got a mixture of feedback about the editing, some people liked the lingering shots more the fast past cutting rhythm towards the end of the video, whereas others preferred the fast cutting pace more than the slow cuts at the beginning. However, most people identified the fact that the cutting rhythm had to speed up towards the end because of the change in dynamics as the song speeds up in tempo. This change in cutting rhythm as the song progresses was something that Anthony and I were keen to achieve because when conducting our research into existing Indie music videos we found that many other videos did the same, and it was also a technique that matched the dynamics of our song.

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